Our Expertise

Treacy & Company’s approaches to consulting and venturing are well-grounded in management research, reflecting Michael Treacy’s background as a professor of management science at the MIT Sloan School of Management. Based on extensive field research and honed through years of consulting work, these insights have been published in notable journals such as the Harvard Business Review and in two best-selling books.

Rooted in the centrality and importance of customer value delivery, Mr. Treacy and his team have researched and consulted on a wide range of issues in business and market strategy including new approaches to growth, behavioral segmentation, operating model design and product innovation.

They have also worked recently with clients to establish a Performance Discipline. Their insights into Performance Discipline are the result of a three year global research program, currently underway, that outlines in detail the anatomy of sustained high performance.

Treacy and Company’s expertise is in four main areas:

• Market Leadership: Winning through superior customer value
• Double-Digit Growth: Building pathways to sustainable growth
• Revolutionizing Innovation: Reinventing product and service development 
• Performance Discipline: Achieving and sustaining high performance